William Hill is a venerable sportsbook and Michigan online gambling operator with a long history of providing competitive odds, offering large bonuses and delivering reliable payouts. It was launched in London in 1934, and eventually became the UK’s largest bookmaker.
William Hill also established a market-leading position in Nevada before swiftly expanding across the United States after the Supreme Court overturned a federal sports betting ban in 2018. It launched in Michigan in January 2021 via a partnership with the Grand Traverse Band of Ottawa and Chippewa Indians.
Caesars has since purchased William Hill for $4 billion. It has been rebranded as Caesars Sportsbook, but it still has the same oddsmakers, technology and customer service team. The main difference is that the bonuses have now improved, and you can join a loyalty program, which is all great news for bettors in Michigan.
|+ Huge welcome bonus||X Fewer wagering options than some rivals|
|+ Creative promotions||X No loyalty program|
|+ Strong, trustworthy brand|
You can now benefit from a market-leading, risk-free bet worth up to $5,000 after Caesars completed its takeover of William Hill. That is a significant upgrade on the previous William Hill $500 risk-free bet offer. The largest risk-free bet bonus on the market was FanDuel’s $1,000 welcome offer, but the Caesars/William Hill MI offer has now blown that out of the water.
You can also enjoy lots of ongoing promotions after you sign up for an account. There are free bets provided each week, profit boosts, odds boosts, and short-term offers such as Caesars Sluggers. You can also join the Caesars Rewards program, which sees you earn loyalty points by placing sports wagers. These can later be redeemed for free bets, hotel stays, meals, spa treatments, poker tournament entries and much more. This is open to William Hill MI customers and new Caesars Sportsbook customers.
|Deposit Bonus||Up to $500|
William Hill MI began offering sports fans a wide selection of deposit and withdrawal options when it launched in 2021. All of those methods are still available following the Caesars takeover. You can fund your account using Visa, MasterCard, Discover, a direct bank transfer via PayWithMyBank, ACH (e-check), PayNearMe, PayPal, Skrill, Neteller, a prepaid Play+ card or cash at the Turtle Creek Casino cage in Williamsburg, Michigan. Deposits are all free and instant, with broad limits available.
You have a significantly narrower range of withdrawal options, which is always the case at online sportsbooks. You can opt for ACH through VIP Preferred, a transfer using PayWithMyBank, Play+ or cash at the cage in Williamsburg. William Hill warns it takes up to 72 hours to process withdrawal requests, but in our experience payouts are approved much quicker than that. The minimum withdrawal is $20. High rollers are welcome, and if you want to make a large withdrawal, you can contact customer service to find out the best options.
The main sports to wager on at Caesars by William Hill in Michigan are football, basketball, baseball and hockey. It also provides very strong markets for soccer, tennis, golf, UFC/MMA, boxing and motorsports. You will typically find around 100 betting options on NFL, NCAAF, NBA, NCAAB, MLB, NHL and big soccer games.
William Hill sportsbook also offers betting on Australian Rules, beach volleyball, cricket, cycling, darts, field hockey, handball, lacrosse, Olympics, rugby league, rugby union, snooker, table tennis, volleyball and water polo.
That is a very thorough list. Each sport is covered exhaustively, so you will find lots of niche tournaments and minor leagues covered alongside the top leagues. It has a large variety of futures betting options, and the live betting section is fantastic.
William Hill has not traditionally offered the sort of contests and tournaments that you will find at rival sites like FanDuel and DraftKings. The company built its business in Europe, where sportsbook contests are uncommon.
However, that could soon change in the wake of Caesars’ $4 billion takeover. The board at Caesars promised to invest more heavily in promotions, lamenting the fact that William Hill was cash flow positive, and that investment could include sportsbook tournaments.
Right now, you can benefit from a large selection of ongoing promotions and the lucrative loyalty program, so there are lots of reasons to stay with this sportsbook.
Sports bettors can take advantage of a slew of great sportsbook features at William Hill in Michigan:
In-play betting allows you to get a feel for the game before placing a wager. You can see if one team is fatigued or lacking motivation and make your plays accordingly. William Hill has an excellent live betting section, featuring a wealth of wagering options on hundreds of events each day. You can bet on spreads, moneylines, props, totals, and fast markets, such as the outcome of each pitch in an MLB game.
This option adds an intriguing new dimension to the wagering process. You can exit your bet before the game has finished if you think the team you bet on will fare poorly during the remainder of the action. If the team is winning, you can lock in a profit. If it is losing, you can reclaim a portion of your stake.
William Hill provides several exciting odds boosts each day. Some are for prop bets and parlays, while others are long-term events such as a team to win the World Series or the Premier League.
William Hill has always sadly lacked a same game parlay builder, but the team is changing that after the Caesars takeover. You can now build certain parlays on the bet slip, and it is creating a proper bet builder.
Michigan’s William Hill sportsbook presents a smooth and appealing desktop layout with simple navigation. League options are presented on the left, with contest options in the center and betslip on the right. Once you place a sports bet, you can toggle between the betslip and open bets without leaving the main screen.
William Hill displays tabs for promotions, odds format, sportsbook state, support, and responsible gaming across the top of the screen, along with a “search” field. Customers can change the odds format to their preferred style (American, decimal, fractional).
The betslip on William Hill’s desktop sportsbook doesn’t move if you scroll down a page, which is inconvenient if you add another bet to your slip after you’ve scrolled. It won’t appear until you get back to the top. William Hill presents a “back to top” button at the bottom of pages to easily jump back, but it should fix the betslip feature so customers can see their bet added to the slip no matter how far down a page they are.
The sportsbook also shows a “live chat” option, but customers get referred to email communication after selecting it.
The William Hill mobile app is similar to the desktop interface, so navigation is familiar. The betslip shows as you populate it at the bottom of the screen. Navigating markets is user-friendly and the app rarely glitches while hopping around pages. The app is downloadable on iOS and Android from the App Store.
It is quick and easy to sign up for a William Hill account in Michigan. You will actually become a customer of Caesars Sportsbook, but the process is the same, and it uses the William Hill technology and odds. Follow these steps to register today:
The final step is to complete a KYC process, which involves uploading scans of photo ID and proof of address.
Another benefit of the Caesars takeover is that William Hill Michigan customers can now join the Caesars Rewards loyalty program. You will receive a loyalty point for every $5 you wager, up to a maximum of 10 points per bet. These points can be redeemed for free bets and rewards at Caesars’ vast retail empire, such as hotel rooms and meals. You will climb a ladder, earning better rewards when you reach a new tier.
Click the “RG” logo at the top of the homepage to find out more about William Hill Michigan’s commitment to responsible gambling. It includes information about self-excluding, taking a time out, imposing time, deposit or betting limits on your play, patron protection, and much more. It is a thorough responsible gambling section with lots of advice and links to independent organizations that can help people with a gambling problem.
Our expert reviewers were very impressed with William Hill sportsbook. It excels in terms of betting limits, broad sporting coverage, customer service, user experience, convenient deposits, dependable payouts, and live betting.
The only complaints our reviewers raised were the lack of a loyalty program, the absence of a same game parlay builder, a dearth of promotions and a distinctly average welcome bonus. All of those issues have been fixed in the aftermath of the Caesars takeover, so William Hill is now one of the very best sportsbooks available to bettors in Michigan, and we can fully recommend that you register for an account.
I combine my sports, casino and gambling interests to put new US casino websites through the paces to give consumers an unbiased assessment of every site's strengths and weaknesses.