The Detroit Pistons have formed another sports betting partnership.
On Wednesday, WynnBET announced a multiyear deal with the Pistons. As part of the agreement, WynnBET will have multiple new co-branding marketing efforts to enhance the fan experience while providing new ways to interact with the team both online and off, according to a news release.
WynnBET’s partnership includes a new promotion called Wynn Wednesdays, which will be exclusive to WynnBET users on the mobile app and website, the release said. The promotion takes place each Wednesday during the Pistons’ regular season and will feature numerous opportunities for players to win prizes, including team and player memorabilia, tickets and unique VIP experiences.
WynnBET says it will also enhance the gameday experience for fans. It plans to cater to VIP clientele with luxury in-suite hospitality and pop-up experiences, in addition to featuring traditional sponsorship and advertising on Pistons game day radio programs, mobile app, social channels and in-arena.
The Pistons are the latest team to reach a partnership deal with WynnBET. The Memphis Grizzlies reached a deal with the company, while WynnBET has invested in NASCAR. WynnBET is an authorized gaming operator of NASCAR, and the official online sportsbook of the Martinsville Speedway and Richmond Raceway, pending licensure in Virginia.
Its website states, “the WynnBET app offers an ultra-intuitive and highly responsive interface that delivers hundreds of sports betting options to delight both aficionados and beginners alike.” WynnBET is currently available in New Jersey and Colorado in addition to Michigan. It also has market access opportunities in Indiana, Iowa, Massachusetts, Nevada, Ohio and Tennessee. WynnBET has also submitted for a license in Virginia.