Takeaways from Michigan August Sports Betting & iGaming Report

Takeaways from Michigan August Sports Betting & iGaming Report
By Lou Monaco

Michigan online sports betting total handle for August was $192.3 million, a slight 2.3% increase from July numbers, according to figures released Thursday by the Michigan Gaming Control Board.

With retail and mobile sports betting combined, the state recorded a total handle of $208.6 million for August. Michigan retail sports betting handle was down by more than $2 million in August.

Mobile/online online sports betting taxes for August amounted to $540,706.

Michigan online casinos had $97.2 million in internet gaming gross receipts for August, according to the report from the Michigan Gaming Control Board. That was the highest month since the January launch of online casinos and sports betting. IGaming taxes paid came to $17.9 million.

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Although Detriot Tigers betting and MI MLB betting are winding down, other sports are just getting started.

Detroit Lions betting and MI NFL betting began last week and NCAA Division I football is underway — including the Michigan Wolverines, Michigan State, Western Michigan, Eastern Michigan and Central Michigan in the state. The next few months will be very promising in the state with expected huge increases across the board.

Michigan Sports Betting, August vs. July

Total handle Mobile handleRevenue (GGR)
Change Up 1.1% Up 2.3% Down 32.5%

Here are three takeaways for Michigan numbers in August:

Give and Take

Brick-and-mortar sportsbooks showed a decline (down 10.9% from July) while mobile wagering recorded a slight uptick in handle (2.3% from last month). The $208.6 million total sports handle was a 1.1% increase ($2.29 million) from July.

The state was still dealing with the coronavirus pandemic recently. But with both pro and college football seasons starting a couple of weeks ago, more people will be heading out to enjoy the weekend of games at their local establishments.

“Where’s the Money?”

The state is asking this question as total adjusted sports betting gross gaming revenue ($9.20 million) and the total sports betting tax ($603,077) were both down considerably, at 32.5% and 25.4% respectively, from July.

With a lack of local betting options within the state over the summer, these numbers are not that surprising.

An increase is fully expected over the last quarter of 2021 with more major professional and collegiate betting options to choose from.

Big 3 Dominate

DraftKings Michigan ($61.4 million), FanDuel Michigan ($47.7 million) and BetMGM Michigan ($43.7 million) accounted for more than $151 million of the online sports betting handle in Michigan in August. This was the first month since the market launched in January that DraftKings topped FanDuel in Michigan.

Mobile was 92.2% of the state's total sports betting market in August.



Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene with emphasis on NJ and PA. He also currently is a part-time writer for the high school sports department for NJ Advanced Media (NJ.com) in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.

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