Soaring Eagle Casino Partners with GAN for Online Launch

GreatLakesStakes.com

By Bryce Derouin

GAN Limited is coming to Soaring Eagle Casino & Resort.

The gaming software-as-a-provider company announced its binding agreement with the Saginaw Chippewa Indian Tribe of Michigan, which owns and operates the casino.

Soaring Eagle Casino & Resort is the largest casino in the state of Michigan, with a 210,000 square-foot casino facility that includes a wide range of slot machines and table games.

GAN will design and develop Soaring Eagle’s iGaming and sports wagering web application that will be available for iOS and Android, according to the news release, The company will utilize its patented iBridge framework to monetize the Soaring Eagle patron database and leverage its on-property retail loyalty program.

“We are excited to leverage GAN’s proven Michigan platform capability and expertise to introduce an exciting online casino and sportsbook, which will allow us a new way to engage with our patrons,” David Charles, chief operating officer of Soaring Eagle, said in the release on Monday. “GAN has a proven solution and has demonstrated their ability to bring their platform to market quickly in Michigan. We look forward to collaborating with the team at GAN and our shared future together.”

Soaring Eagle becomes GAN’s fourth client in the state of Michigan and becomes the latest tribal client. The casino in Mount Pleasant is GAN’s ninth client for U.S. real money iGaming and online sports betting in the country.

Core Customer Base

GAN said Soaring Eagle represents its core customer base in the country, with major regional casino operators — both tribal and commercial — that is seeking access to a proven enterprise technology solution for online gaming.

“We are thankful for Soaring Eagle’s confidence in our B2B platform offering and the opportunity to partner together,” Dermot Smurfit, CEO of GAN, said in the release. “We look forward to powering the Soaring Eagle brand in Michigan with our highly optimized technology platform and enabling them to efficiently attract loyal sports betting and iGaming players. The Michigan market is off to a great start with expectations that it will surpass $1 billion in gross operator revenue in its first twelve months of operations. Given Soaring Eagle’s strong brand, sizeable database and experience, we expect them to capture their fair share when they launch this fall.”

Soaring Eagle becomes the latest to join Michigan’s online sports betting and online casino offerings. The state launched on Jan. 22 with 11 online brands and has now grown to 15. Only Soaring Eagle and Firekeepers Casino Hotel in Battle Creek are the only two operators yet to launch their online platforms.

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WRITTEN BY
GreatLakesStakes.com
Bryce Derouin
Bryce joined GreatLakesStakes.com after spending the last nine years covering high school and college sports throughout Michigan. He’s served as the primary Division II beat writer for Grand Valley State and Michigan Tech. Along with his newspaper background, he's worked in marketing and has experience covering casinos and gambling.
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Bryce joined GreatLakesStakes.com after spending the last nine years covering high school and college sports throughout Michigan. He’s served as the primary Division II beat writer for Grand Valley State and Michigan Tech. Along with his newspaper background, he's worked in marketing and has experience covering casinos and gambling.
... Read More