IGT, Michigan Lottery Extend Partnership Through 2021

GreatLakesStakes.com

By Bryce Derouin

Since 1988, International Game Technology has brought lottery games to Michigan. On Wednesday, IGT announced its subsidiary, IGT Global Solutions Corp. will continue to provide the Michigan Lottery with its instant ticket games and other related services through December 2021.

IGT’s games include $10 Ruby Mines and $30 Ultimate Millions, and in October 2019, the lottery licensed Wheel of Fortune from IGT to use in affiliation with a digital game that remains one of the company’s top performers, according to a news release.

“We are fortunate to work with a number of instant game printing partners that assist us in developing engaging and entertaining tickets, which comprise about 48% of our sales,” Glenn Strong, deputy commissioner of marketing for the Michigan Lottery, said in the release. “Our work with IGT helped the lottery contribute more than $1 billion to public education in Michigan last year for the first time ever.”

Since IGT became the primary lottery technology supplier for the Michigan Lottery in 1988, IGT has managed and provided instant ticket games and services. IGT also provides the lottery with draw-based systems, retail and self-service lottery terminals, a primary data center, retailer training, field services, field merchandise and a special events team.

“IGT is pleased to continue its partnership with the Michigan Lottery, growing their instant ticket portfolio and delivering compelling, top-performing instant ticket games to the lottery’s players,” Jay Gendron, IGT chief operating officer for lottery, said in the release. “We look forward to ensuring lasting success for the lottery through our innovative games and ongoing support providing player-centric services such as game planning, marketing, research and analytics, and production.”

More on IGT

IGT says it delivers gaming experiences for players across various channels, including gaming machines, lotteries, sports betting and digital.

On its website, it says it has a local presence and relationship with governments and regulators in more than 100 countries around the world and features approximately 11,000 employees.

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WRITTEN BY
GreatLakesStakes.com
Bryce Derouin
Bryce joined GreatLakesStakes.com after spending the last nine years covering high school and college sports throughout Michigan. He’s served as the primary Division II beat writer for Grand Valley State and Michigan Tech. Along with his newspaper background, he's worked in marketing and has experience covering casinos and gambling.
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Bryce joined GreatLakesStakes.com after spending the last nine years covering high school and college sports throughout Michigan. He’s served as the primary Division II beat writer for Grand Valley State and Michigan Tech. Along with his newspaper background, he's worked in marketing and has experience covering casinos and gambling.
... Read More