High 5 Games became the latest online casino content provider to announce it will be ready for Michigan’s mobile gaming launch.
The provider has announced it has been given access to roll out its online slots portfolio in Michigan and it plans to enter additional U.S. markets once regulations permit.
“We’ve expanded into every European market over the last few years, and now we’re refocusing our efforts here at home,” Anthony Singer, CEO and founder of High 5 Games, said in a news release. “Receiving approval for our games to go live in Michigan is a key step. We’ll be there on Day 1, we’ll be in Pennsylvania shortly after, and we’ve made a commitment to be in every state across the U.S. as new iGaming markets open up. Big things are happening.”
High 5 Games’ 25-year history of providing players in the U.S. with entertainment online and on the casino floor includes Michigan.
The company has numerous titles of its collection on the gaming floor at various Michigan casinos, including The Green Machine Deluxe, Double Da Vinci Diamonds, Triple Double Da Vinci Diamonds and Secrets of the Forest. High 5 Games plans to have a majority of its land-based content available online when Michigan launches its online casino gaming platforms.
In addition to its casino catalog, High 5 Games has featured social games GreatLakesStakes.com - Site Feature Overview available to Michigan players since 2012. This large database of social players is prepared to transition to real money gaming. Thanks to High 5’s scalable marketing funnel, the provider believes the process can be done efficiently.
High 5 Games’ Michigan announcement is the second it has made regarding the expansion of its products. On Nov. 11, the New Jersey-based company announced it had entered into a new content licensing agreement and partnership with GAN Limited.
The agreement brought High 5 Games’ content onto GAN’s U.S. Real Money Gaming platform.
“As we look to make an impact in more markets across the United States, we’re thrilled to add GAN to our arsenal of distribution channels,” Singer said in a news release. “Players in New Jersey have experienced the joy of our real-money casino games for years — since 2008 on the casino floor and since 2013 online.
“The GameSTACK platform immediately puts our content on more devices, and as additional states bring regulated casino gaming online, we now have an incredible opportunity to entertain even more players all over the map.”
As a licensed supplier in New Jersey, High 5 Games has over 150 casino games and full-game certification. It also has 20 casino partners and has been providing games within the state since 2012.
High 5 Games was founded in 1995 and focused on producing innovative casino content for land-based, mobile, online and social markets. Its collection currently spans over 500 casino games, and the company has features its own full casino platform and has a history of providing games to players across the world where it holds licenses and game certifications.
The projected late November online launch for Michigan’s online casino gaming and mobile sports betting platforms seems less likely as the end of the month nears.
On Oct. 8, the Michigan Gaming Control Board submitted the proposed online gaming rules to the Joint Committee on Administrative Rules (JCAR). There is a mandatory 15 session days for the final draft of the rules to be before the JCAR, and once the JCAR approves the rules, the MGCB then has two days to prepare the certificate of adoption before filing it with the Office of the Great Seal.
The MGCB submitted a waiver request on Oct. 26 to waive the mandatory 15 session days with the goal of being able to launch the mobile betting platforms at the end of the month. But until the waiver request is granted, the rules stay before the JCAR and the launch remains pending.
To this point, the JCAR has had the rules for three legislative days and just 10 more potentially remain on the calendar. If the MGCB’s waiver is not granted, the Michigan launch could be delayed until February. There are 11 session days scheduled for January 2021, meaning gaming regulators in Michigan may not get the rules back until February.