Football Boosts Michigan Sports Betting Handle and Revenue in October

Football Boosts Michigan Sports Betting Handle and Revenue in October
By Shelby Dermer
Fact Checked by Jim Tomlin

Football continues to be king across the country and especially in the Great Lakes State with the NFL and college football regular seasons in full swing throughout October. 

After reporting a month-to-month increase in revenue for September, Michigan sportsbooks recorded another bump across the board in October in handle, adjusted gross gaming revenue and state tax. That accompanied a bump in retail sports betting numbers, reported last week.

Here’s a breakdown of the numbers reported Thursday by the Michigan Gaming Control Board.

Total Sports Betting Handle Clears $500M

The state’s total October sports betting handle was $504,336,507, which is a 31.6% increase from the $383.1 million in the Michigan September sports betting revenue report thanks in part to the NBA and NHL seasons starting. It’s also a 1.4% increase compared to October of last year. 

Michigan’s mobile and retail sports betting handle were up over 26% in October from September. On the mobile side, Michigan reported a 31.9% month-to-month bump in October, reporting a handle of $408,793,043. That’s a 3.8% increase in year-to-year comparisons in 2021.

From a retail standpoint, Michigan reported a 26.7% increase in October compared to September with a handle of $23,543,464. However, that number is down over 30% compared to October of last year ($34,221,338), according to the Michigan Gaming Control Board.

Michigan Sports Betting, October vs. September

Total handle Mobile handleRevenue (GGR)
Change Up 31.6% Up 31.9% Up 13.8%

Michigan Online Sports Betting Dominates Market

The month’s total adjusted sports betting Gross Gaming Revenue was $33,992,309; nearly 94% of that revenue was from $31.7 million in wagers on Michigan mobile betting apps. Overall, that’s a 13.8% increase from September ($29.7 million) and a whopping 362% hike from October 2021 ($7.3 million). 

Michigan’s overall sports betting state tax was just over $2 million, another figure dominated by online gaming ($1.9 million) and a 17.5% increase from September ($1.7 million).

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Michigan iGaming Increases in October

Michigan’s iGaming reported a 9.4% month-to-month increase in October compared to September.

The total adjusted gross receipts from Michigan online casinos were $126,668,719; the state reported $115.7 million in September.

October’s state tax from iGaming in Michigan was $26,270,770, a 9.5% increase from September ($23.9 million).

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Shelby Dermer is a reporter for Shelby has been a sports reporter for the Cincinnati Enquirer for the last five years and now lends his expertise to the Michigan sports betting market. He grew up in Waynesville, Ohio, and graduated from Ohio University.

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