DraftKings is one of the online sportsbooks that has already announced Double Your Money offers for new Michigan customers.
When the Detroit Pistons host the Houston Rockets on Friday, new DraftKings customers in Michigan will be eligible to double their money if the Pistons make a single 3-pointer, according to a news release.
The other Michigan launch boost comes on Sunday during the NFL Conference Championships. Bettors can double their money if any NFL team scores a touchdown.
Barring any offensive meltdowns, both boosts seem likely to cash out as winners.
Following a successful launch in Michigan, DraftKings will officially be live with mobile sports betting in 11 states — more than any other company in the wagering industry, the release said..
DraftKings gained access to the Michigan market through its partnership with Bay Mills Resort and Casino in Brimley. The two announced their agreement in June.
“Foremost, we would like to thank Bay Mills for their tremendous support in bringing DraftKings to the great state of Michigan,” Jason Robins, DraftKings co-founder, chairman and CEO, said in the release. “We are confident that our mutual commitment to product innovation and customer experience will serve as a solid foundation as we soon introduce Michiganders to the signature DraftKings experience.”
DraftKings also notes in the release that Michigan bettors can expect several promotions related to the Tigers, Pistons, Lions and Red Wings, as well as the Division I college football and basketball programs.
In November, DraftKings announced a sports betting partnership with the Pistons. Bettors can expect team-specific, free-to-pay pools, odd boosts and more.
In addition to the sports betting options, DraftKings has online casino games, including 17 blackjack, six roulette and three Baccarat exclusive offerings that will also be available to Michigan players.
“We look forward to officially launching our partnership with DraftKings and bringing a new aspect of gaming entertainment to our fellow Michiganders,” Bryan Newland, Indian community chairman at Bay Mills, said in the release. “Online gaming and sports betting will help our tribe and our casino move solidly into the future.”