The Greektown Casino and Hotel, one of three commercial casinos in Detroit, is undergoing a rebrand.
Starting on May 1, pending regulatory approvals, the Michigan gambling facility will be renamed Hollywood Greektown Casino, according to several media reports.
Greektown will join 18 other Penn National Gaming properties nationwide that carry the Hollywood name.
Among the changes happening around the rebranding is the adaptation of MyWallet as an accepted form of payment at the Greektown casino. The MyWallet option is a cardless, cashless feature by which customers can access games using their phones.
Greektown is extensively remodeling its hotel rooms as well as part of the project. The Michigan Gaming Control Board still must officially approve the name change.
Barstool Sportsbook Operating at Greektown
Greektown carries the Barstool Sportsbook, owned by Penn National.
The casino is one of more than a dozen statewide operating mobile sportsbooks in Michigan since the practice launched in the state in January of 2021.
The Greektown casino had $29.6 million in online sports wagering handle in March, a distant third among the trio of Detroit casinos. MotorCity Casino took in more than $140 million in handle last month and MGM Grand Detroit reported $108.1 million in sports betting wagers for March.
In all, Michigan in March had $451.6 million in mobile sports betting handle and nearly $480 million total, including $26.36 million in retail bets. The total adjusted sports betting revenue for the month was $16.6 million.
Detroit Casinos Report Strong Numbers
The three casinos in the state’s largest city are doing good business both as a retail outlet and an option for Michigan online gaming and mobile sports betting.
In March, Detroit’s casinos combined for $120.9 million in adjusted gross revenue overall for slots and table games, an increase of about $25 million compared to February. When $1.93 million in retail sports betting revenue is added in, the casinos made $122.86 million in revenue for March.
Of that total, Greektown reported $25.7 million in revenue from retail slots and table games, and another $664,550 from retail sports betting.
The three Detroit casinos are the only commercial gaming facilities in Michigan; the other 20-plus land-based casinos are owned and operated by the state’s Naïve American tribes.