Caesars Sportsbook Lounge in Royal Oak Theater Promises Unique Michigan Sports Betting Experience

Caesars Sportsbook Lounge in Royal Oak Theater Promises Unique Michigan Sports Betting Experience
By Mark Keast

There’s no busier time on the sports betting calendar than now as college football and NFL season get rolling. 

People love to bet on sports live, with friends, as part of a crowd. More and more people are looking for unique Michigan sports betting experiences. 

That’s what the new Caesars Sportsbook Lounge Powered by Emagine hopes to deliver — a full Vegas-style experience at Emagine Royal Oak, a multi-screen movie theater in Royal Oak, Michigan.

The partnership between Caesars Sportsbook and the recently opened Emagine Sports Lounge combines the first sports lounge in a movie theater with the Caesars Sportsbook sports betting experience.

Caesars Sportsbook Michigan will begin ramping up fan engagement events and unique promotions to both movie and sports fans. The Emagine Sports Lounge is now officially re-branded under the Caesars moniker.

“Our commitment to building innovative entertainment experiences for our guests led us to the creation of the sports lounge at Emagine Royal Oak,” Anthony LaVerde, CEO of Emagine Entertainment, said in a news release. “Partnering with Caesars is a major milestone in our ongoing commitment to being the most innovative theater chain in the country.”

Betting on the NFL & Lions

The timing couldn’t be better as Detroit Lions and NFL betting in Michigan are sure to be popular with those attending Emagine Royal Oak.

Additional locations are planned for the second half of the year.

“This concept will provide an exciting environment for people to enjoy televised sporting events and for us to connect with new customers while also rewarding our existing loyal customer base,” Eric Hession, co-president at Caesars Digital, said in the release.

Admission to The Caesars Sportsbook Lounge Powered by Emagine is free and available during normal theater hours. It’s first come, first served for individuals 21 years and older, the release said. While there you can be on the lookout for top MI sportsbook promo codes.

There will be massive screens, heated leather recliners, a cinema sound system, and seat-side service for food and beverages. They will have high-speed WIFI so bettors can access online sports betting accounts. Emagine has theaters throughout the Midwest. 

The Caesars and Emagine partnership was announced in April. Caesars is one of the top MI sportsbook apps.



Mark Keast has recently covered the sports betting industry in Canada for The Parleh, and is a long-time sportswriter and editor, most notably with the Toronto Sun.

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